Privacy Policy

Principle and scope

This privacy policy relates to the processing of personal data in connection with visiting the websites at bakels.com. To use our websites and the services or online applications (collectively referred to as ‘services’), we process your personal data (hereinafter also referred to as ‘data’). Please note that this privacy statement does not apply to websites of other providers to which our website may be linked.

Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are specially protected by special legal provisions. The term processing covers all operations relating to your data, including collection, storage, use, disclosure, archiving, or deletion. When processing data, we comply with the Swiss Federal Law on Data Protection Act (DSG), the corresponding Implementing Ordinance (DSGV) and other applicable data protection laws (e.g. the European Data Protection Regulation, DSGVO), where applicable.

In the following, we would like to explain to you what data we collect, for what purpose we use it and what rights you have with regard to your data. If you transmit data to us via third parties, we assume that you are authorized to do so and that the transmitted data is correct. We therefore ask you to inform the third parties concerned about the processing of their data by us and to provide them with a copy of this data protection information or the relevant product information. If we inform you of an updated version of these documents, please also pass on these new versions. Our employees receive regular training on data protection issues and are subject to a duty of confidentiality. In addition, compliance with data protection regulations is monitored by our data protection department.

Responsible parties and contact

Responsible for the processing of data described in this privacy policy is:

Emu AG
Buzibachstrasse 19
CH-6023 Rothenburg

If you have any inquiries or wish to exercise your data protection rights, please contact:

Emu AG
Data Protection Office
Buzibachstrasse 19
CH-6023 Rothenburg
E-mail: emu@bakels.ch

Processed data

We are committed to protecting your personal data. When you use our Website and Services, we primarily process the data you submit to us, which is necessary for use, as well as the information that we collect directly (see below).

In the course of using our website and services, we collect metadata, such as information about your browser (type and version), your device type (e.g. smartphone or tablet) and your IP address. Furthermore, we collect access data, also called log data. This includes the name of the website accessed, date and time of access, amount of data transferred, notification of successful retrieval, information on the operating system and details of the last website visited.

We only store and process further personal data if you transmit this to us in the course of using services and tools (e.g. contact form). Further information relevant to data protection for specific tools can be found below in this privacy policy, if applicable.

Purpose

We process your data solely for the purposes we informed you of when we collected your data and for other purposes compatible with those purposes. For more information about the basis of our data processing, please see below in this Privacy Policy.

Processing of data

We process your data for various purposes related to communication with you. This includes, in particular, answering inquiries, asserting your rights and contacting you in case of queries. In doing so, we primarily use communication data and master data, as well as registration data relating to offers and services used by you. This data may be stored for documentation purposes, training, quality assurance and follow-up requests.

Furthermore, we process data for marketing purposes and to maintain the customer relationship. We may send general or personalized information about our offer to our users, for example in the form of irregular contacts by e-mail, mail or telephone, as well as through other channels for which we have contact information from you. You have the option at any time to refuse such contacts or to refuse or withdraw your consent to be contacted for advertising purposes. or to revoke it. With your consent, we can target our online offer more specifically to the needs of our users.

Furthermore, we may use your data for market research, to improve our online offering, our services and, if necessary, for product development.

Finally, we may also store and process your data for security reasons and to control access to our website.

Log files

We mainly use data to create server log files in order to perform statistical analyses for the operation of the website, to ensure the security of the IT systems and to optimize the website. In doing so, we primarily use log data. The legal basis for this data processing is our legitimate interest in providing you with a safe and smooth user experience at all times. We reserve the right to check the log data if there are concrete indications of unlawful use.

Contact form

If you contact us via the contact form, we collect your contact data in order to process your request and answer any follow-up questions. This data is transmitted in encrypted form.

If you have provided us with your e-mail address or contacted us directly by e-mail, we may also send you information by e-mail related to the processing of your requests and questions.

The legal basis for processing your data is based on our legitimate interest in efficiently handling your online requests. If the aim of the e-mail contact is to conclude a contract, the data processing is based on the initiation of this contractual relationship.

reCAPTCHA

To ensure that the form(s) on our website are filled out by a human and not a bot, we use reCAPTCHA. reCAPTCHA is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google’s privacy policy can be accessed at the following URL: policies.google.com/privacy

Newsletter

On our websites, you have the option of subscribing to our newsletter in order to receive regular about us and our offers and services. If you register for the Newsletter, your contact data from the input form will be transmitted to us. By subscribing to the newsletter, you give us your consent and at the same time take note of our data protection information.

The legal basis for processing your data is based on our legitimate interest, to actively inform you with current information about us based on your interest expressed via registration. You have the option at any time to revoke your consent to receive the newsletter for the future. To do this, simply click on the corresponding link at the end of each newsletter sent to you.

Double Opt-In

In order to be able to guarantee the security of your data, we use the double opt-in procedure. This means that after your newsletter registration, we will send you an e-mail to the e-mail address you provided with a confirmation link. The address will only be released for the newsletter distribution list after you click on this link. The registration for the newsletter therefore requires your consent.

Marketing

Your data may be used by us to inform you occasionally about news, new products, services or other services of interest to you from us and, if applicable, our partners. partners.

Should you not wish to consent to the use of your data for marketing purposes, you can inform us inform us accordingly or refuse or revoke your consent to receive marketing information.

Cookie Preferences

We provide you with the opportunity to customize the use of cookies on our website via the Cookie Preference Center or to revoke your consent to the use of cookies. In addition, most browsers offer the option to be warned/informed about the cookies or to block cookies entirely. If you want to get a complete and up-to-date overview of all third-party accesses to your browser, specific browser plugins provide you with this feature.

Our website or other online publications of ours may embed third-party content, for example maps from Google Maps, fonts from Google Fonts or videos from Vimeo. From this that your IP address is communicated to these providers. It is possible that certain external services are activated only after your explicit confirmation.

We integrate this external content in order to provide you with useful information or functions or to optimize your user experience. A further data processing does not take place. Our legitimate interest in offering you this content or functions is therefore the legal basis for this data processing.

We strive to integrate only such external providers, where your IP address is used is used exclusively for the delivery of the content. However, we have no influence on possible storage and processing of your IP address by the third-party providers. For this reason, we refer to the privacy policy of the relevant service for data processing by the respective third-party provider. Further information on individual settings regarding your privacy can be found here.

Google Fonts

Google Fonts allows to use selected fonts as well as icons and symbols on our website. This is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Further information on Google Fonts can be found at the following link:
developers.google.com/fonts/faq/privacy?hl=en

User accounts

We may create user accounts for users on our website.

Google Analytics

We may use Google Analytics and Google Tag Manager on our website. This a web analytics service and supporting tool provided by Google LLC (1600 Amphitheatre LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

Google Analytics uses cookies to analyze your use of our website. The usage data generated by the service is transferred by default to servers in a Google data center and stored there. It is possible that via Google Analytics and Google Tag Manager may collect additional personal data and that this data may be passed on by Google to third parties if this is required by law or if third parties process the data on behalf of Google. We ourselves do not pass on any personal data to Google without your consent.

The legal basis for processing your data is based on our legitimate interest, to analyze user behavior in order to optimize our offer. Further information on Google Analytics and Google Tag Manager can be found at the following link:
support.google.com/tagmanager/?hl=en#topic=3441530

IP anonymization

Your IP address is anonymized by default on our website before it is transmitted to Google. anonymized. This is done by transmitting your address only in shortened form. In exceptional cases, your address may be transmitted in full and only shortened in the shortened in the Google data center.

 Google Ads Conversion Tracking

We can use Google Ads on our website in conjunction with Google Conversion Tracking. used on our website. This service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). When you access our website via a Google ad, Google Ads places a cookie on your device. If you visit certain pages of our website, Google and we recognize from the cookie that you clicked on the ad and were redirected to the corresponding page. Each Google Ads customer receives its own cookie, which, however, is not used for personal identification.

The information collected by the conversion cookie is used to create Conversion statistics for Google Ads customers and to analyze your surfing behavior for marketing purposes. This allows us to adapt our advertising offers to your interests. It no personal information is transmitted with which you can be directly identified.

The legal basis for processing your data is based on our legitimate interest, to better tailor our advertising offers to our users. Further information on conversion tracking as well as general details about Google Ads and the Google Marketing Platform can be found under the following links:

– support.google.com/google-ads/answer/6095821?hl=en
– ads.google.com/home/
– marketingplatform.google.com/about/

Google Maps

We may integrate maps and services from Google Maps on our website. When using our site in Switzerland or the European Economic Area (EEA), the map services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). When using our site in another country, the services are provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The integration of Google Maps on our websites enables us, for example, to show you an interactive map directly on our site, which makes it easier for you to geographically locate addresses published by us.

When you use Google Maps, your IP address is communicated to Google. Google may link your data to your Google user account, provided you are logged in at the time. If you do not wish such an association with your Google user account, you have the option to log out of the use of Google Maps in your Google account.

The legal basis for processing your data is based on our legitimate interest, to provide you with useful information, to facilitate location-based search and to automatically supplement address data.

You can find more information about Google Maps at the following link:
blog.google/products/maps/

Social media plugins

We may integrate services from various social media on our website, which are usually recognizable by the corresponding company or network logos.

When using these services, it results that their providers are communicated your IP address. The providers may link your data to your social media user account via the IP address, provided that you have logged in at the time. if you are logged in at that time. It is also possible that your IP address is also stored by the providers when you are logged out or without a corresponding social media providers even when you are logged out or without a corresponding social media account.

The legal basis for processing your data is based on our legitimate interest, to provide you with attractive tools on our website in connection with social media.

Facebook Pixel

We may use the Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) on our website.

The Facebook pixel stores a tracking cookie in the user’s browser, which allows us to track your behavior during your visit to our website. behavior during your visit to our website. In addition ads (Facebook Retargeting) can be displayed and user profiles (Profiling) can be created. can be created. If you have a Facebook account and do not want the described data to be described data be collected and transmitted to Facebook, you have the option, deactivate this function under the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen

The legal basis for processing your data is based on our legitimate interest, to analyze user behavior to optimize our offer and, if necessary, to better tailor our to better tailor our advertising offers to our users. Further information on the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.

Twitter Integration

We may use services from Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA).

Using the services of Twitter, you can share a post or a page of our website on Twitter or follow us on Twitter. or follow us on Twitter. The use of this service on our website results in that your IP address is communicated to Twitter. Twitter may, at most, associate your data with your Social Media user account, provided you are logged in at that time.

The legal basis for processing your data is based on our legitimate interest, to offer you Twitter functions directly within our website. Further information can be found in Twitter’s privacy policy at the following link: twitter.com/privacy

LinkedIn

We may use the LinkedIn pixel of LinkedIn Ireland Unlimited Company (Wilton Place Dublin 2, Ireland).

Via the LinkedIn pixel, we can track your behavior during your visit to our website. The usage data generated by the service is transferred to servers in a LinkedIn data center by default and stored there, allowing us to optimize our offer and your user experience based on it. The information collected by LinkedIn may be used to measure the effectiveness of ads and to display LinkedIn ads. LinkedIn may link your data to your LinkedIn user account, provided you are logged in at the time. If you do not want LinkedIn to collect data, you have the option to adjust the settings in your LinkedIn account at the following link: https://www.linkedin.com/psettings/.

The legal basis for processing your data is based on our legitimate interest, to analyze user behavior in order to optimize our offer. You can find further information can be found at the following link: linkedin.com/legal/privacy-policy

Your rights

In accordance with applicable data protection law, you have the following rights in accordance with applicable Data Protection Laws and subject to certain conditions, you have the following rights:

– Right to information: you can request information from us about whether we are processing your personal data and, if applicable, which data this is.

– Right to rectification: – You can ask us to correct incorrect data or to complete incomplete data. You can request us to correct incorrect data or to complete incomplete data.

– Right to erasure: You may request that we erase your data. However, please note that certain legal provisions or legitimate interests may limit our obligation to delete your data. may restrict.

– Right to data portability: – Under certain conditions, you may request that we provide you with the data you have provided in a structured, common and machine-readable format. machine-readable format.

– Right to withdraw consent: – If the data processing is based on your consent, you can revoke this consent at any time. Please note that the revocation does not affect the lawfulness of the data processing carried out until the revocation.

– Right to object: – Under certain circumstances, you have the right to object to the processing of your data, in particular for the purposes of direct marketing or legitimate interests. object.

– Right to complain: – If you do not agree with our handling of your data, you have the right to contact our data protection officers or at edoeb.admin.ch to the competent data protection data protection supervisory authority.

Please note that these rights are subject to legal requirements and that Exceptions and limitations may apply. To exercise your rights, you can contact us in writing or by e-mail at the address below.

Emu AG
Data Protection Office
Buzibachstrasse 19
CH-6023 Rothenburg
E-mail: emu@bakels.ch

SSL

Due to the technical structure of the Internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send your personal data to us then this always happens at your own risk.

To ensure the protection of your transmitted data, we use encryption mechanisms according to the current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission on the Internet and is supported by most browsers. It uses the public key method, in which data is encrypted with a publicly accessible key and can only be decrypted again with a specific private key. Most browsers use a key icon or padlock to indicate whether the padlock to indicate whether a connection is secure.

We take various technical and organizational security precautions to ensure the protection of your data within our system. Nevertheless, we would like to point out that despite these measures, there is a risk of data loss, unauthorized access to or manipulation of data by third parties. Please also note that certain network sections and your computer are outside our controllable security area. As a user, you are responsible for informing yourself about necessary security precautions and for taking the necessary measures within your sphere of influence. Any liability on our part for damages incurred by you as a result of data loss or manipulation is fundamentally excluded.

Retention of data

We store your data only as long as it is necessary for the purposes stated by us or as we are legally or contractually obligated. Data that is no longer necessary for the purposes in the future will be deleted or alternatively anonymized.

Update

This data protection information is not part of the contract and may be amended at any time. The version published here applies in each case.

Last updated on August 30, 2023