Sensory psychology
Colours and flavours work together to tell a story to the customer’s brain before they even taste the product. If a customer sees a bright yellow macaron, they expect lemon or banana. If they bite into it and taste vanilla, the disconnect (cognitive dissonance) can be perceived as a quality failure, even if the taste is good. Warm colours are scientifically proven to stimulate appetite; for example golden-brown crust signals “fresh” and “crunchy” qualities.
Colour stretches further to intensity cues. Deep, vibrant colours signal intense flavour (e.g., a dark red velvet cake suggests rich cocoa and buttermilk notes), while pastel colours suggest delicate, light flavours. Additionally, some flavours (e.g., vanilla, cinnamon) and warm colours evoke comfort and nostalgia, which are powerful drivers for bakery purchase decisions.
How can Bakels flavours and colours help you?
Bakels offer a broad selection of first-class flavours and colours for a pure and rich taste and stunning appearance when used in baking, confectioneries, ice creams and desserts. By combining the best that nature has to offer with a real passion for flavours and colours, our products open up a new world of taste and visual sensations.
With many flavours available in all-natural, with and without colouring, they are bake and freeze-thaw stable, easy to measure up and distributes fast and effectively for any usage. This means they are suitable for a wide range of applications and economical in use, delivering an excellent result independent of the fat and water content of the final product. The array of flavours create beautiful pastries with impressive colours to entice consumers to your outlets and social media channels.
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